In some cultures, the role of the matchmaker was and is quite professionalized.
The Ashkenazi Jewish shadchan, or the Hindu astrologer, were often thought to be essential advisors and also helped in finding right spouses as they had links and a relation of good faith with the families.
Operation Match (part of Compatibility Research Inc.) launches.
Matchmaking was certainly one of the peripheral functions of the village priest in Medieval Catholic society, as well as a Talmudic duty of rabbis in traditional Jewish communities.Academics who have written books on this topic include Pepper Schwartz, Hugo Schmale, and Claus Wedekind (matchmaking based on genetics).The concept of matchmaking is also used in the business world and known as B2B Matchmaking, Investor Matchmaking, Business Speed Dating or Brokerage Events.Eventually people lost interest as BBSs lost out to the World Wide Web, and Matchmaker was superseded by
For modern matchmaking which tends to substitute information technology or game-like rules for the expert's finesse, see Dating system.For matchmaking in online gaming, see Matchmaking (video games).